When I was younger I always looked forward to the pictures in a book to help me piece together what exactly was going on in the stories my parents read to me. Back then I didn’t realize how important pictures were, especially with marketing.
Sharing a photo or image is when you upload one of the photo or images you have taken or made onto a photo sharing site. The photos or images can be either for private or public use and it allows people to comment, rate or tag the pictures. Some of the more popular photo sharing sites include Imgur and Flickr, both providing free accounts, or pro accounts at reasonable rates.
What does photo sharing have to do with marketing? Well, as long as you stay an active participant on image sharing sites, social communities within will circulate and share the content you post. This makes photo sharing an excellent source to get people talking about your product, brand and company. It doesn’t take long for a consumer to view the product and a great photo can boost a buyer’s mood.
Sharing photos and images for marketing purposes can be a natural complement to other tools in a social media marketing campaign. The cost is low, and it is relatively quick and easy to take pictures so the time commitment is less demanding than a social networking site. This is a great way to give your company a strong sense of culture and provide a human face to which your consumers will relate to.
You can find more information on successful marketing using photo sharing services here.
References: Imgur, Flickr, “Tips for Successful Marketing Using Photo Sharing Services“, “Social Media Marketing: A Strategic Approach” by Barker, Barker, Bormann and Neher