Microblogging is a shorter form of blogging, consisting of small sentences and links. Messages are required to be 140 characters, including the period. Although I’m not a fan of having a personal microblog, because I can never get my thoughts out in 140 characters or less, I can understand why companies and people who like to have discussions with companies would want to do this.
An example of microblogging is Coca Cola’s Twitter Page. Twitter, launched in 2006 and by July 2011 had over 333 million accounts. It allows users to post messages up to 140 characters while tagging and interacting with people, companies, and brands. Facebook, such as Lush’s Page, and LinkedIn have a microblogging aspect, but they are not limited to 140 characters.
Companies that microblog using such social media sites like Twitter, will find it easier to communicate with consumers who are looking to have questions and complaints answered as well as to have input in what they would like to see in a company. Working with consumers to help them resolve their complaints in a positive way will help build lasting relationships with the company’s customers and doing what consumers want to see in a company will help build connections to consumers that didn’t even know their brand or product existed. I think microblogging is a great digital marketing tool for interacting with customers while building relationships and trust for their company.